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Archive for January, 2008

Web Analytics for Dummies by Sostre & LeClaire

Posted by IronMac on 23rd January 2008

It’s very rare for me to find a “Dummies” book that’s worthy of being considered a great reference book but by golly this one is! Sostre and LeClaire have written a book that is perfect for anyone who is just starting out (or need a refresher) on web analytics. The book takes you step-by-step from how the data is gathered, where it is located, what tools (if any) should be used to gather that data, and, most importantly, ferreting out what data is important for what you intend to do with your website. They also look at how web analytics can help you figure out some of the pitfalls of doing business online such as click-fraud and referrer spam. Some of this book’s strongest points include:

  • excellent primer on what types of tools are out there and why you should or should not use them
  • explaining terms such as hosted, server-side and client
  • a wide-ranging survey of not only the tools but also the services available along with the various players; the book is literally a who’s-who directory of every player out there
  • what are the metrics or KPIs such as conversion rates that you should look at for your own specific needs/purposes

Don’t look for this book to do very much with SEO because that is not its focus nor does it help very much with website optimization. It is what it is…an excellent beginner’s book to finding and gathering data to help advance your goals for your website.

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Dithering Over Bikes

Posted by IronMac on 19th January 2008

Last week, I wandered down to The Urbane Cyclist here in Toronto to have a look at Surly Long Haul Truckers. Urbane was/is one of two Surly dealers here in Toronto. I’ve been toying with the idea of purchasing a new bike. It’s been almost 18 years with my Trek 790 which has done great service as a touring and long-distance bike but I’ve been wondering over the past couple of years whether or not it was actually suited for what I was using it for? Have I just been powering myself through all of my rides despite the limitations of the bike? Hrmmm…how much better would I be with a bike that’s built for what I intended to use it for? Would I have been happier with a Trek 520 touring model which was the other choice at the time when I purchased my Trek 790? And, how would I deal with losing it in case of an accident or theft? The 790 means a LOT to me because it’s been a huge part of my life. I’ve always wanted to be able to retire it, fix it up to original specs and then hang it on a wall somewhere.

Hence, the trip to Urbane. I can’t really afford a new bike at the moment but it doesn’t hurt to dream right? It turns out that Urbane no longer sells Surly bikes or, at least, the LHT. It seems that Curbside Bikes (up on Bloor St.) has struck a deal with Surly to be their exclusive retailer. This is very odd because Bikes on Wheels (sp?) in Kensington Market is a sister store of Curbside and they’ve just told me in December that they were now selling Jamis bikes. It’s odd because why would a dealer be seemingly trying to corner the market in touring bikes? Urbane now carries the Jamis brand which explains why I see a glistening Aurora right in front of me!

Aurora was sort of my intended purchase because of good reviews from sources such as Bicycling Magazine and from some online posters. I was a bit turned off of it because someone had purchased one of those $800 Auroras over at the Bike Show a few months ago and revealed that he believes that it’s meant for light touring and commuting. One of the parts on his bike broke and his tour was basically finished. I get a bit leery about things like that because on my 790 not a piece broke or wore out until a couple of years back when a shifter finally gave out. In fact, I am still on my first set of brake pads! I guess the lesson here is to get the hardiest parts you can get.

Chris of Urbane showed off the store’s own Urbanite model which was $1200 or so. It looks pretty spiffy but I am concerned that they don’t seem to have a set spec sheet. Not a big deal since they are willing to throw on anything that you like/need. And its price is pretty good for a production bike. An interesting piece of news is that they will have a new colour - black- sometime in late spring. In doing a bit of shopping around it seems that all of the manufacturers that I am interested in such as Urbane, Trek and Surly are coming out with bike frames in my two favourite colours - red and black. To my superstitious mind, it seems as if the cycling gods are now saying that it’s time for a new bike.

So, what am I looking for that can last another two decades? Or, more precisely, what will I be using my bike for? I am looking for something that will enable me to do long-distances at a good pace with rides that can last from pre-dawn to night and that can handle loaded, self-supported touring through rougher conditions if not Third World.

There are a lot of choices out there for me to dither over. There are good production bikes such as the Jamis Aurora which may be too lightweight; the Urbanite which is an intriguing choice and deserves at least a test ride or two; the Surly Long Haul Trucker which may or may not feel like a truck; Trek’s own 520 (gorgeous in black) which is the quintessential lower-priced touring bike and is a classic in its own right with a design not changed for two decades; and Cannondale’s Touring 1 which is brand new for 2008. I’m sure that I’ve missed a couple and I am certainly not taking into account the European manufacturers. Sorry, AW!

Then we come to that really special group - the custom builders. These include Rivendell’s Atlantis, sort of production/custom with a classic design but which I am not sure can handle my needs for self-supported touring; Bilenky which I’ve never heard of; Independent Fabrication’s Independence, great name for a bike but the company seems to be more concerned about colours/looks than anything else; Robert Beckman Designs, supposedly great bikes but looking a bit odd with what seems like long wheelbases, am sure that they can handle my touring needs; True North, a small Canadian builder just west of Toronto; Co-Motion’s Americano, very drool-worthy, pricey and can take the punishment; and, finally, probably the best builder out there, Bruce Gordon, heard that he’s opinionated but knows what he opines about.

Grrr…if I had the choice it’d be an automatic Bruce Gordon especially as he’s getting older and…well, you know.

Ok, it looks like I’ve covered almost the entire spectrum of touring bikes out there available for the North American tourer. I know a couple more such as Gunnar and Marinoni and there are probably at least a dozen more one-man shops out there but the above are what I’ve looked at.

For the straight production bikes, it looks like the Aurora is out of the running. There is a strong possibility that I may need to change parts on the bike in the future and who needs that? The Urbanite is a definite contender for its low price and the very friendly shop that it comes from although I may need to upgrade parts. Of course, if I have to upgrade too many parts then it’s another story. I’m not too sure about the LHT primarily because I’ve heard that it handles like a truck which to me sounds like a slug. The 520 is a strong contender and not only because of my strong brand loyalty; I mean, if you have a bike that hasn’t really changed in 20 years then you must be doing something right. Cannondale’s new Touring 1? No, primarily because I’ve never heard of it and I don’t much care for the local dealer.

On the off chance that an extra grand shows up somehow in my bank account. I may consider the custom route. Out of all the ones I’ve listed, my top three choices would be Bruce Gordon, Co-Motion’s Americano and, finally, True North. The biggest fear going the custom route, aside from a diet of white rice and chili bean curd for several months due to budgetary constraints, is being fitted for your new bike. That’s probably the main reason why True North is in the running here.

Uh oh…just remembered that Peter White has his own semi-custom touring set-ups based on Rivendell’s Atlantis. White is sort of a demi-god when it comes to bike lighting systems and wheelbuilding so I guess I will have to have a serious look at his set-up(s). It’s interesting to note that White, along with firms such as Independent Fabrication, have bikes in the low-2000 range since not a lot of companies play here. You have the production guys at the early teens and the customs going for three grand and more. I guess he’s trying to offer the best balance between custom and price.

An alternative idea is to go with a stock bike such as the Urbanite and upgrade components such as wheels. Ok, so we can dream for a while and see what happens down the road.

Posted in Biking | 2 Comments »

Star Wars: Death Star by Reaves and Perry

Posted by IronMac on 16th January 2008

This book was a very pleasant surprise! Someone else had told me that it was a bit boring but Reaves and Perry managed to bring together a very diverse set of characters and weave it into the overall Star Wars: A New Hope storyline. All of these characters are involved in the building and running of the Death Star which gives a background to the original story. In the movie and book, we only see the Death Star as a place of long, winding corridors; hangar bays, control rooms, prison cells, heartdropping shafts, reactors and remote tractor beam control stations. In the book, instead, we have a more human place with bars, barracks, offices and libraries.

The aforementioned characters are all brought together from various places for various reasons to attend to various functions and somehow they all meet up. No spoilers though! Just that what they do has a small role in the final battle and destruction of the battle station. A very good and well-paced read that’s another excellent addition to the Star Wars’ universe.

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The Little Book of Common Sense Investing by John C. Bogle

Posted by IronMac on 11th January 2008

A few months ago, I had posted that I was pretty upset with the returns (or lack thereof) with the mutual funds in my RRSP. A good percentage, say, about 80 percent or so were not even matching the averages of their indexes. My advisor over at Edward Jones was evasive about what my actual returns were over the life of my account with them and it was only after a period of time when I had a real chance to see how well my portfolio performed that I really realized that it was not performing.

To that end, I closed my account over at Edward Jones and consolidated everything over at E*TRADE Canada with the intention of liquidating my mutual fund holdings and move the funds into index funds or ETFs. The Little Book of Common Sense Investing (LBCSI) deals with index funds in the main and the take-away from Bogle are the following points:

  • Avoid actively managed mutual funds
  • Invest for the long haul in index funds or low-cost ETFs; this means not trading!
  • Go for the lowest-cost funds you can find and that includes those with no-sales loads
  • Go for index funds or ETFs with the broadest range
  • Watch out for ETFs because of their higher costs and potential for leading you astray from a broad market portfolio

Bogle makes some very good points that I didn’t think of such as that if you’re into a fund for the long haul and you’re looking at an actively managed mutual fund that has a good record, will that fund continue its winning streak? Will its management team or top picker still be around in five, ten or more years? Then there is the fact that not all of your invested funds are used for immediate investment purposes; many funds will hold a certain percentage of their funds in liquid investments in order to take advantage of opportunities that may or may not come their way.

LBCSI is an excellent start for those with an interest do-it-yourself index fund investing and it’s a very easy read. For those curious about the difference between index funds and ETFs, you should head on over to the Vanguard Mutual Fund Group’s website and they have a small chart there highlighting the differences. I went on over there because Bogle is actually the founder of that company a couple of decades back and figured that they would have decent information.

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Star Trek: Mirror Universe: Glass Empires by Sussman, Ward, Dilmore, Mack and Cox

Posted by IronMac on 4th January 2008

Picked up this little collection of three stories based on the “Mirror Universe” in the Star Trek universe which cover various periods of the Mirror universe’s timeline. The timeline incorporates the mirrors for Star Trek: Enterprise (I liked the series but a lot of others didn’t), Star Trek: TOS (so-so liked this one), and Star Trek: The Next Generation (really liked it and could never fathom why it was discontinued aside from the lure of more money at the theatres).

The stories are all good reads and excellent if you want to just let your mind float away for a bit. The question that keeps nagging at the back of my mind is how sustainable is this universe at the rate that they are killing off the characters?! As an aside, I am not surprised to see that Dayton Ward is listed as a co-author on one of the stories; it’s quite good and indicates that handholding for now seems to be best for him. Looking forward to more of this series but I probably won’t be seeking it out especially.

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